Choreographer Busby Berkeley’s Contributions to Film...

Choreographer Busby Berkeley’s Contributions to Film Berkeley’s creations were not meant to focus on dance. He envisioned an overall moving pattern, which he created by using moving bodies. He made the art of choreography a technique of design and visual mathematics, and combined this with his knowledge of film to bring his vision to life on the big screen. The skill of this multi-talented man brought Hollywood musicals to their full potential, creating a high demand for dance in films. William Berkeley Enos was born November 29, 1895, in Los Angeles. He began his career as a choreographer in 1918 as a lieutenant in the army. Conducting and directing parades. He gained the ability to work with large masses of moving bodies to†¦show more content†¦His camera was said to have done the dancing. It was not the individual dancers, but his quick editing cuts, multiple angles and shots, and special effects that created the brilliant movement. Possibly Berkeley’s most memorable filming technique is his use of overhead angles. He even would drill holes in the ceilings of the studios so that he could make these shots possible. That is how he created his kaleidoscopic patterns that he was well known for. One of Berkeley’s greatest displays of choreography is the production of 42nd Street. With the popularity of musical films decreasing around 1932, Warner Brothers decided they needed a real spectacle to save the genre. They brought in Busby Berkeley to create it. It was a smash hit, and so Berkeley was given an impressive seven year contract. Between 1933 to 1937, Berkeley created the dance sequences for almost every successful musical Warner Bros. released. Some of his most well known productions were Footlight Parade(1933), Dames(1934), his extravagant use of 150 dancers in â€Å"Lullaby of Broadway† in the film Gold Diggers of 1935, Babes in Arms(1939), and his last film Take Me Out to the Ballgame(1949). The life of this genius came to a sad ending. Throughout his life, Berkeley drank a lot. He also loved his mother more dearly than anyone else in the world. The combination of these loves almost drove him to insanity. After an accident caused by his drunk driving that resulted in the death of

Essay about Est1 Task 2 - 939 Words

ETHICS PROGRAM A. Code of Ethics 1. Dealings with Government Officials It is policy of the company to comply fully with all state and federal laws and regulations. The behavior of every employee is required to signal the company’s desire to conduct relations with government officials and agencies in compliance with all applicable laws and regulations. 2. Gifts and Payments Company employees must be careful that their conduct cannot rationally be construed as a bribe or other inappropriate enticement to perform a business act or improperly influence the recipient. Examples of gifts and payments include but are not limited to: meals, travel and travel accommodations, tickets to†¦show more content†¦5. Confidentiality An employee should uphold the confidentiality of information assigned to them by the company and its customers, except when revelation of such information is authorized or required by applicable laws, rules or regulations. â€Å"Confidential information† includes all rec ords, non-public information related to the company and its business, customers, or vendors that come to an employee in the course of carrying out the employee’s duties and that can be value to competitors or damaging to the company or its business if revealed. Your obligations with respect to the company’s confidential information are:  · Never discuss or disclose information about the company to others except on a â€Å"need to know† or â€Å"need to use† basis.  · Not to disclose this information to people outside the company.  · Employees should also never use confidential information for their own benefit. 6. Prohibited Activities Employees may not use the company’s systems (such as email, instant messaging, and the internet) to participate in activities that are illegal, violate company policies and/or result in the company’s liability or embarrassment. Examples of prohibited activities include but are not limited to the followi ng:  · Gambling or games;  · Large files containing audio or graphic material;  · ChainShow MoreRelatedEst1 Task 21409 Words   |  6 Pagesbeing used only for company needs. Resources include all technology such as computers, tablets, printers, fax machines, and telephones. Office supplies are also considered resources and should not be used for personal use or taken from the office. 2. Discrimination and Harassment: Discrimination is unacceptable whether it is among co-workers or customers. Each and every person should be treated equally, and with respect. As an employee, you may not discriminate based on sex, religion, race, sexualRead MoreEST1 Task 2 Ethics1694 Words   |  7 Pagesand automatically protect the reporting individual. Rewards for following the ethics policies and procedures. Additional Paid Time Off at 1 day per year up to the first four years. After the fifth year of employment the paid time off will accrue at 2 additional days per year. A plaque will be awarded to the employee voted on for employee of the year. The employee or personnel will also receive dining tickets made out to favorite restaurant for $30. Disciplines to include. First warning withRead MoreTask 2: Est1 Essay example2372 Words   |  10 PagesJohn Rolph EST1: Ethical Situations in Business Task 2 Standards and Procedures 1.) Information Confidentiality: As an employee, you will be exposed to client-sensitive as well as company-sensitive information that is to be viewed only by those who have the authority or permission to do so. Such information to be considered â€Å"confidential† includes business contracts, financial information, internal correspondence, and any and all documentation (electronic or paper-based) that is not authorizedRead MoreEST1 Sample Essay619 Words   |  3 PagesEST1 Task 310.2.1-05 1 EST1 Task 310.2.1-05 Western Governors University EST1 Task 310.2.1-05 2 Giving back to the people who provide for your way of life should be considered a norm, however in todays world, there are still companies that dont see the value it provides. Social responsibility is crucial in ensuring a companys continued place in their established service areas. While Company Q is viewing social responsibility as a burden or hardship placed upon them, theyRead MoreEssay on Est1 Task 310.2.1-05638 Words   |  3 PagesEST1 – Ethical Situations in Business 000182457 Buggs EST1 Task 310.2.1-05 Concepts of Social Responsibility Riccio Buggs Business organizations today are socially and ethically responsible for doing the right thing, exercising good judgment in their business activities with employees, stakeholders, customers and the community. Business organizations emphasis should not only be on profits, but also on how business decisions impact society. Company Q is a small groceryRead MoreEst1 Essay690 Words   |  3 PagesEST1 Task 1 Kara Kinikini Student ID: 265037 Business Management Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth. Company Q is a small local grocery store chain located in a major metropolitan area. They have recently closed a couple of storesRead MoreEst1 Task21159 Words   |  5 PagesWGU EST1 Task 2 Company X Ethics Program Standards and Procedures: Company X expects all employees to conduct themselves with integrity, professional and responsible actions at all times. An employee’s actions in both personal life and professional life should avoid any situations that (A) could be construed as harmful to the company or its employees or (B) cause negative public reactions that could impact Company X customers or customer relations in adverse ways. You are a Company X representativeRead MoreAssignment Questions On Ethical Situations2379 Words   |  10 Pages John Rolph EST1: Ethical Situations in Business Task 2 Standards and Procedures 1.) Information Confidentiality: As an employee, you will be exposed to client-sensitive as well as company-sensitive information that is to be viewed only by those who have the authority or permission to do so. Such information to be considered â€Å"confidential† includes business contracts, financial information, internal correspondence, and any and all documentation (electronic or paper-based) that is not authorized

Selection Purpose and Methods free essay sample

Recruitment is said to be positive in its approach as it seeks to attract as many candidates as possible. | 1. Selection is concerned with picking up the right candidates from a pool of applicants. 2. Selection on the other hand is negative in its application in as much as it seeks to eliminate as many unqualified applicants as possible in order to identify the right candidates. | Function: Faulty in selection leads to wastage of time, money and spoils the environment of an organisation. Scientific selection and placement of personnel can go a long way stable work force, where it helps to reduce absenteeism and labour turnover at the same time very helpful in increasing the efficiency and productivity of the enterprise (Dessier,2005) There is no standards selection procedure to be used in organisation or for all job. The complexity of selection procedures increases with the level and responsibility of the position to be filled. We will write a custom essay sample on Selection Purpose and Methods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, the strategy and method used for selecting employees varies from firm to firm and from on job to another. Preliminary Interview (Screening application): The purpose of preliminary interviews is basically to eliminate unqualified applications based on information supplied in application forms. The basic objective is to reject misfits. Application Form: It is a traditional and widely used device for collecting information from candidates. 2. Selection Tests: There are various types of tests conducted depending upon the jobs and the company. These tests can be Aptitude Tests, Personality Tests, and Ability Tests and are conducted to udge how well an individual can perform tasks related to the job. 3. Employment Interview: The next step in selection is employment interview. Here interview is a formal and in-depth conversation between applicant’s acceptability. Interview is an essential element of selection and no selection procedure is complete without one or more personal interview, where candidates demonstrates their capabilities and strength in 4. Reference amp; Background Checks: Reference checks and background checks are conducted to verify the information provided by the candidates. Reference checks can be through formal letters, telephone conversations. However it is merely a formality and selections decisions are seldom affected by it. 5. Medical Examination: It determines whether the candidate is physically fit to perform the job, where those who are physically unfit are rejected. 6. Final Approval: The candidates shortlisted by the department are finally approval by the executive of concerned departments or units. 7. Employment: Job offer Selection methods: * Personality Tests: A selection procedure measure the personality characteristics of applicants that are related to future job performance. Personality tests typically measure one or more of five personality dimensions: extroversion, emotional stability, agreeableness, conscientiousness, and openness to experience. Advantages * can result in lower turnover due if applicants are selected for traits that are highly correlated with employees who have high longevity within the organization * can reveal more information about applicants abilities and interests * can identify interpersonal traits that may be needed for certain jobs * Interviews: A selection procedure designed to predict future job performance on the basis of applicants oral responses to oral inquiries. Advantages * useful for determining if the applicant has requisite communicative or social skills which may be necessary for the job * interviewer can obtain supplementary information * used to appraise candidates verbal fluency * can assess the applicants job knowledge * Work Sample Tests: Designed to have high content validity through a close relationship with the job. Work Sample tests are based on the premise that the best predictor of future behavior is observed behavior under similar situations. These tests require the examinee to perform tasks that are similar to those that are performed on the job.

Lucozade Advertisements Essay Example

Lucozade Advertisements Essay Lucozade was first launched in 1927 by Smith-Kline Beecham. When it was first launched, it was for the sick to help them with their recovery. From the 1980s it has changed to an energy drink for the healthy. In this essay, I will explain how this image changed and why. The First advert had a typical 1950-1960s family with the wife talking care of the family and the husband working. The advert starts with a sick boy in bed with a home made get-well. He is the typical boyish figure of untidy hair and still jumping around even when ill. You then see his sister on the side of bed, who is also the typical girl with the pigtails in her hair and dimples in her cheeks and the frilly dress. You see the boy fall out of his bed and stand up straight away and get his drum and start banging it. The advert then cuts to the mother looking happy and pouring him a glass of Lucozade and going up stairs to give it to him. After he has finished the glass he gets the drumsticks for his drum and taps the bottle of Lucozade. The Lucozade bottle is right in the middle of the screen and up close to the lens so most of the screen is taken up by the bottle. At the end, in the top right corner of the screen the slogan Lucozade aids recovery comes up just after he has banged the bottle. In the advertisement there is no sound except for the banging of the drum. Most of the advert has a man narrating about what happens. If the voice over wasnt there you would see so clearly what is happening in the commercial. There are no famous people in this commercial, only actors. We will write a custom essay sample on Lucozade Advertisements specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lucozade Advertisements specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lucozade Advertisements specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this commercial it was only imaged for the sick and nothing was said about giving energy to you. An improvement to this advert would have been the boy lying in bed looking very ill and groaning and when his mother gives him the Lucozade, the boy starts jumping around and making a noise. Without the voice over you would think that Lucozade does nothing to you. The bridge between ill and healthy happened in a commercial in the 1970s. This was when the new medicines were being sold in shops that didnt need a prescription. Lucozade was becoming less popular as an aid for the ill and Smith-Kline Beecham were loosing money on it. They had to find another way to sell Lucozade and then Smith-Kline Beecham had an idea. They were going to change it to an energy drink for the healthy. They couldnt change it straight from one to another so they made a commercial that would compromise both of the uses. The commercial was a mix between a cartoon and real people. It started with a cartoon of a family working out in the garden and getting too tired to do anymore. It changes to real people when they enter their home. They all have a glass of Lucozade and they are all ready to go to the fair and have a good time. It finishes with a cartoon of them in the fair and a slogan, Lucozade. Helps you through the ups and downs of the day to a tune that you would remember and stick in your mind. A voice over guided you throught the commercial, telling us that Lucozade gave you energy. The image formation was complete by the 1980s with Olympic gold medallist Daley Thompson in it. It was the first Lucozade commercial that had an idol in it. It started with a red light on screen and Daley Thompson training and looking tired. You then see an amber light come up, which is the colour of Lucozade and then Daley Thompson having some lucozade and being ready on the starting blocks. A green light comes up on the screen and then you see Daley Thompson running at full speed and not looking tired at all. It ends with the slogan, Lucozade. The Refreshing glucose drink This commercial has very little voice over except when Des Lynam says the slogan. During the commercial there is no voice over or sound effects just rock music. One of the important features in all Lucoazde ads is the way the advesisers have understood the social values of the era. From stay-at-home mums to get-up-and-go lads the company has understood very well what the target audience aspire to. The Daley Thompson commercial was the first commercial for Lucozade that used an idol in it. Smith-Kline Beecham had piggy-backed on Daley Thompson to sell their product. This strategy worked extremely well for Smith-Kline Beecham as their sales went up ten-fold when they changed their image from a recovery drink to an energy drink. Piggy-Backing can also backfire on a company as they could choose someone to advertise their product and while the commercial is on the TV, they could do something that ruins their career and also the products reputation. Since the Daley Thompson commercial, it has become a soft drink where people drunk it not just as an energy drink but as a normal drink for when your thirsty. The new Lara Croft commercial cost i 12 million to make but they have made a huge profit from selling Lucozade and have made that money back. By using computer generated characters they cannot get caught doing anything wrong to damage the companies reputation as they are not real. Their first image as a recovery drink is still known to the people who saw it as it was powerful enough for people to remember. There are now many types of Lucozade. From the original glass bottle to the original flavour in a plastic bottle, Lucozade sport, Lucozade Lemon and many other types of flavours and packaging. With such a popularity of one drink, Lucozade will never stop being manufactured.